Monday, January 30, 2012

January 2012 Review

Unlike the decline that's been seen over the last few years, January 2012 did significantly higher business than what anyone was expecting.  Four films released this month grossed around $20 million or more for their opening weekends (all opening on top), and six films released this month opened to around $18 million or higher.  January 2012's total gross is estimated to be at $830 million, up 9% from January 2011's $753.8 million (and a 20-year low in attendance), but down 22% from 2010's record $1.06 billion and down 18% from 2009's $1.01 billion.

Usually, a holdover from the Christmas season tops January.  And that was the case this year as Mission: Impossible - Ghost Protocol earned $80.8 million (estimated) over the month, adding to its' already impressive $203 million (estimated) total.  Sherlock Holmes: A Game of Shadows, another Christmas holdover, ranked second for the month with $58.7 million (estimated), adding to its' also already impressive total of $182.7 million (estimated) since its' opening back in mid-December.

The top-grossing January release was Mark Wahlberg's Contraband, which including holdovers from Christmas slotted in third place with $57.7 million (estimated) since its' opening two weeks ago.  The crime drama is performing above expectations and is heading for about $70 million by the time its' done.

Horror flick The Devil Inside posted January 2012's highest-grossing opening weekend ($33.7 million, also in the Top 5 for all-time highest January debuts), but was despised by audiences and ended up with $53 million (estimated) since its' opening three weeks ago, ranking fourth for the month overall (including holdovers from Christmas).  The film will likely gross about a couple million more before closing.

Christmas holdover and dark thriller The Girl with the Dragon Tattoo rounded out the Top 5 for January with $48.3 million (estimated) and a total of $98.7 million (estimated) since its' opening five weeks ago.  The film is set to cross the $100 million barrier next week.

Not including Christmas holdovers, third place among the month's releases would go to the two-week old Underworld: Awakening, which had posted $47.2 million (estimated) since its' opening 12 days ago.  That is the Underworld franchise's highest-grossing 12-day earnings to date, and will likely close ahead of Evolution's $62 million domestic gross.  It also is on the high-end of expectations.

Disney's 3D re-release of Beauty and the Beast slotted in fourth place among the month's releases with $41.8 million (estimated) in 19 days of release.  That's a little over half of Lion King's $75 million gross over the second half of September, but its' still nonetheless impressive as its' opening weekend claimed the opening weekend record for a animated film released in January.  The classic's lifetime gross is up to $215 million and the re-release should close just north of $50 million, a bit above expectations.

Rounding out the Top 5 for the month's releases was George Lucas' war drama Red Tails, which had earned $35.2 million (estimated) through 12 days of release, already way above expectations.  As of now, the film is headed for a finish between $50 and $60 million.

Excluding the new releases, War Horse ($39.7 million) and Alvin & The Chipmunks: Chipwrecked ($39.1 million) (both estimated), rounded out the Top 5 for Christmas holdovers.