Monday, May 7, 2018

Weekend Box Office Report: "Avengers" Shatters More Records, Races Past $1 Billion, "Overboard" a Solid (but Distant) Second.

With the first big event movie opening a week earlier than anticipated, overall business was down 13% from this same weekend last year when Guardians of the Galaxy Volume 2 boosted to a huge $146.5 million opening weekend.


Avengers Infinity War poster.jpgAs what everyone expected, Marvel easily kept the box office top spot. Avengers: Infinity War didn't have the best hold the franchise has had to date, but it didn't have the worst either. The sci-fi blocksmasher was off 55% in its sophomore frame to $114.8 million, for a massive $453.1 million gross in just 10 days. That's the second-biggest second weekend of all-time, behind Star Wars: The Force Awakens ($149.2 million, which was bolstered by Winter Break). For the MCU, that's not quite as strong as Black Panther (45%) or the first Avengers (50%), but it is a better hold than both Age of Ultron (59%) and Captain America: Civil War (60%). In the meantime, Infinity War is about to surpass Ultron's $459 million final domestic gross. Overseas, the film continues to dazzle, as it passed the $1 billion mark on Friday, its' 11th day of worldwide release (it opened overseas on the Wednesday before it came out). That tops The Force Awakens for the fastest to ever reach that mark. Altogether, its' earned over $700 million overseas already, and $1.169 billion worldwide. That's already the 15th-biggest movie in history, and this is all without China(!). Look for Infinity War to easily hold the top spot again next week before giving up the throne to another likely superhero blockbuster, Deadpool 2.


Overboard 2018 remake poster.jpgMeanwhile, the weekend's biggest new release did pull in respectable numbers in second place. Overboard, a gender-swapped remake of an 80's comedy, managed to match or slightly exceed expectations. The PG-13 flick opened to $14.7 million (solid $9,064 per-venue average from just 1,623 locations), in another success story for Lionsgate. For its independent Pantelion Films, this is its biggest debut yet, ahead of star Eugenio Derbez's last film, How to be a Latin Lover ($12 million). On just a $12 million budget, this should end up very profitable for all involved. Reviews were on the negative side (30% on Rotten Tomatoes), while the CinemaScore was a very solid "A-".







With the hype of Infinity War starting to cool, holdovers were able to catch up some. A Quiet Place was off only 30% in its fifth weekend to $7.8 million, for a very strong $160.1 million in one month of release, with some gas still in the tank. I Feel Pretty was off 38% to $5.1 million, for a modest $37.9 million pick-up in 17 days. Amy Schumer's latest looks likely to finish around $50 million. Not great, but not a disaster either. Dwayne Johnson's Rampage followed with a 36% dip to $4.6 million, for a mild $84.8 million pick-up in 24 days. The PG-13 epic is likely to fall just short of $100 million stateside. However, it is about to approach $400 million worldwide, so it doesn't look like there will be much red ink (if at all).

Opening in sixth place with mediocre results was Charlize Theron's dramedy Tully. The adult pic opened to $3.3 million for a blah $2,426 per-venue average. Reviews were very good for the Jason Reitman production (87% on Rotten Tomatoes), while audience reception was mildly positive (it didn't open in enough theaters to qualify for a CinemaScore grade).

Riding in the wave of its Marvel successor, Black Panther remained in the Top 10 for a 12th-straight week. The other blockbuster of the year was off just 31% to $3.25 million, for a huge $693.2 million pick-up in 84 days. It looks like it might just be able to squeeze past $700 million, becoming only the third movie in history to do so (behind Force Awakens and Avatar). Worldwide, it ranks ninth on the all-time list with $1.34 billion.

Truth or Dare followed with a 42% decline to $1.9 million, for a solid $38.2 million in 24 days, with very little to go. Super Troopers 2 continued its fast descent, down 50% in its third frame to $1.87 million, for a successful $25.5 million pick-up in 17 days, or double its $13.5 million budget. Rounding out the Top 10 was Blockers, off 41% to $1.75 million, for a decent $56.2 million pick-up in one month of release.

Outside the Top 10, audiences showed essentially no interest in action flick Bad Samaritan, which earned just $1.7 million in eleventh place (poor $860 per-venue average from 2,007 locations). That ranks in the Top 10 worst averages ever for a wide release. Reviews were mixed (54% on Rotten Tomatoes), while audiences thought similarly with a "B-" CinemaScore.

That's about it. Weekend predictions for next weekend coming Wednesday. :)