Sunday, March 18, 2018

Weekend Box Office Report: "Black Panther" Defeats "Tomb Raider" for Fifth-Straight Frame at #1, "I Can Only Imagine" Surprises at #3...

Overall business struggled to come close to last year however, as overall business trailed this same weekend last year by 50%. However, it is important to note that weekend had the record-shattering launch of Disney's remake of Beauty and the Beast ($175 million).


Black Panther film poster.jpgIt was going to be pretty close, but in the end, Wakanda still rules. Black Panther had its strongest hold yet despite its' first real action movie competition, off just 34% to $27 million. This is the first time since Avatar eight years ago that a movie has been on top for five-straight weekends. In the meantime, it had the fourth-largest fifth weekend in history behind Avatar, Titanic and Frozen. Since its debut one month ago, Panther has earned a gargantuan $605.4 million. Next weekend, it will pass The Avengers ($623 million) to become the biggest superhero movie ever in North America. In the meantime, at this point, it looks like it will finish with at least $675 million. That would rank as the third-most successful movie in history behind Star Wars: The Force Awakens ($936 million) and Avatar ($760 million). Overseas, it continues to chug along, with $1.18 billion earned worldwide (ranking 14th on the all-time chart), with a finish in the Top 10 looking likely. Panther may or may not stay on top next weekend, depending on how Pacific Rim: Uprising fares in its' debut.


Tomb Raider (2018 film).pngIt didn't win, and it doesn't seem like audiences were that much interested in a reboot of Lara Croft. Tomb Raider matched expectations in second place, earning $23.5 million ($6,104 per-venue average). Against a $94 million budget, this isn't a good start no matter how you look at it. Unadjusted for inflation, it did beat the $21 million debut of the sequel to the previous Lara Croft (Cradle of Life). But, again, this was yet a reboot that hardly anyone asked for. On the positive side, Tomb Raider did open strong overseas, with $85 million (including $44 million in China). However, competition is fierce in the coming weeks with Pacific Rim and Ready Player One both on deck. Mixed reviews (49% on Rotten Tomatoes) didn't help either. Distributor Warner Bros. was expecting a $22-24 million debut.








Lionsgate-I Can Only Imagine.jpgMeanwhile, the biggest surprise of the weekend wasn't the superhero beating the superwoman. Nor was it another wide release that ended up charted lower. Instead, faith-based drama I Can Only Imagine shattered all expectations, earning a fantastic $17.1 million from just 1,629 theaters (its $10,476 per-venue average was the best of the Top 15). Many analysts were forecasting a debut between $3 and $6 million. But strong pre-sales and social media buzz carried this one, as well as people familiar with the 2001 hit song (widely regarded as the most famous one in Christian music history). I Can Only Imagine had the strongest opening for a faith-based movie since Heaven is for Real ($22.5 million) four years ago. Reviews were mixed-to-positive (58% on Rotten Tomatoes), while the CinemaScore was a rare "A+". There is some competition coming in the next two weeks, with Paul: Apostle of Christ and God's Not Dead: A Light in Darkness both hoping to pull in a strong audience before Easter. But, on just a $7 million budget, this is already a major success. No doubt about that.


In its second weekend, A Wrinkle in Time fell 50% to $16.6 million. That drop is in line with recent Disney fantasy films opening in March such as Cinderella (-49%) and Oz: The Great and Powerful (-48%). The book adaptation has earned a meh $61.1 million in 10 days, and hasn't picked up steam overseas for Disney yet.

Opening in fifth place was Fox's teen dramedy (the first one revolving around a gay protagonist) Love, Simon. Another book adaptation, this one opened to $11.5 million ($4,788 per-venue average). That was in line with distributor Fox's $10-12 million expectations, but many analysts believed it would go even higher. The film debuted in line with recent teenage dramedies such as Paper Towns ($13 million) and Everything, Everything ($12 million). Critics loved the film (91% on Rotten Tomatoes), and audiences gave it a rare "A+" CinemaScore. Simon should end up OK, no doubt thanks to a low budget ($17 million).

February holdovers in general continued to show great staying power. Game Night was off a light 29% in its fourth weekend to $5.6 million, for a very solid $54.2 million gross in 24 days. Meanwhile, Peter Rabbit had another outstanding hold. The second children's book adaptation in the list was off just 23% in its sixth weekend to $5.2 million. It also became just the second movie of 2018 so far to pass $100 million stateside (its at $102.4 million in 37 days). Next weekend will likely spell trouble for our furry friends as Sherlock Gnomes opens.

Horror sequel Strangers: Prey at Night followed with a 54% second weekend drop, fairly usual for a horror flick. The sequel is at a mild $18.6 million in 10 days, on its way to a finish just under $25 million. Red Sparrow didn't fare much better, off 48% to $4.5 million. Jennifer Lawrence's sleazy spy thriller is at $39.6 million in 17 days. Rounding out the Top 10 was Lawrence's stablemate Bruce Willis in the Death Wish remake. The action flick was down 49% to $3.4 million, for a meh $29.9 million 17-day gross and not much more to go.

That's about it. Next weekend brings some added competition in the form of Pacific Rim: Uprising. Animated sequel Sherlock Gnomes, Biblical epic Paul: Apostle of Christ and romantic drama Midnight Sun also debut. Will it be a busy weekend? We'll have to wait and see....