Monday, September 5, 2016

Labor Day Weekend Box Office Report: "Don't Breathe" Easily Holds #1 as Newbies Flop, Summer Ends.

Overall business was up 5% from the extended weekend last year, when War Room topped the box office in its second weekend.

As expected, Don't Breathe remained on top. The horror flick had a great hold for a horror pic, off 40% for the three-day frame to $15.8 million ($19.6 million including Labor Day Monday), for a strong $55 million pick-up in 11 days. The critically-adored horror flick should continue to play well through September. Next weekend brings some minor competition from The Disappointments Room, but that film isn't getting nearly as much hype. But, all in all, Sony should be very happy considering the budget was only $10 million.

Suicide Squad remained firmly in second, and continues to stabilize thanks to no new real competition. The supervillain team-up was off 20% over the three-day weekend to $9.8 million ($12.8 million including Labor Day Monday), and is projected to have earned $300.2 million in one month of release. Overseas, it has pulled in $375 million with Japan still to open this coming weekend.

Two family films essentially flip-flopped in third and fourth place for the traditional weekend and the extended weekend (both moving up the charts by default). Right now, Kubo and the Two Strings has the edge for the 3-day, off 19% to $6.4 million ($8.5 million 4-day). Laika's critically-acclaimed latest has earned $36.4 million in 18 days and hopes to reach $50 million. Meanwhile, Disney's remake of Pete's Dragon is edged to take third over the four-day frame, down just 16% over the traditional weekend to $6.2 million ($8.6 million 4-day). The well-received remake is at a decent $66.3 million in 25 days, and is on pace to close ahead of Alice Through the Looking Glass ($77 million finish).

Another animated effort, but much much more adult, followed, as Sausage Party was down 31% over the traditional weekend to $5.2 million ($6.5 million including Monday), for a very good $89.6 million pick-up in 25 days. The risky effort will likely make it past $100 million stateside. Tying for sixth place were two other R-rated flicks, one a hit, and one not so much. One of the summer's breakout hits, Bad Moms was off just 15% over the 3-day to $4.76 million ($6 million 4-day), and passed $100 million on Saturday ($103.8 million in six weeks). War Dogs was off 32% over the weekend to $4.75 million ($6 million 4-day), for a not great $36.5 million gross in 18 days. The Todd Phillips production will wrap up its run around $45 million, slightly more than its budget.


The Light Between Oceans poster.jpgAnd that takes us to the lone new release in the Top 10, book adaptation The Light Between Oceans. Starring Oscar nominee Michael Fassbender and Oscar winner Alicia Vikander, the romantic drama faltered in eighth place, earning just $4.6 million over the 3-day and a projected $5.9 million in four days ($3,940 per-venue average from a light 1,500 locations). Released by Disney (through their Touchstone banner) as their final movie in their deal with DreamWorks (before they get absolved into Universal), the flick wasn't expected to make much noise. Reviews were OK, but not great (60% on Rotten Tomatoes), while the CinemaScore was a B+. Look for this to play out fairly quickly. The budget was a fairly reasonable $20 million, and it was expected to pull in $8-9 million over the four-day frame.






Expanding to 1,300 locations, specialty pick H--- or High Water had a great weekend, earning $4.45 million over the three-day and $5.6 million over the extended frame ($4,290 per-venue average). The critically-acclaimed Jeff Bridges flick (98% on Rotten Tomatoes) has earned $15.8 million since its limited debut four weeks ago, and should continue to play well. It had just a $12 million budget.

Rounding out the Top 10 in its second weekend is Mechanic: Resurrection, which was off 41% over the three-day to $4.4 million ($5.55 million 4-day), for a dismal $15.8 million pick-up in 11 days. The final gross will have a hard time going much further than $20 million.

Other notes this weekend: Jason Bourne ($3.9 million 3-day, $5 million 4-day, $156.2 million gross in six weeks), The Secret Life of Pets ($3.5 million 3-day, $4.6 million 4-day, $359.6 million pick-up in two months). Star Trek Beyond ($3.2 million 4-day, $155 million gross in seven weeks), Ben-Hur ($2.8 million 4-day [-52% over 3-day], $24.3 million gross in 18 days), Florence Foster Jenkins ($2.7 million 4-day, $24.1 million gross in 25 days), Finding Dory (expanded back into 2,000 locations, $2.6 million 4-day, $482.5 million pick-up in 12 weeks).

Finally, Morgan flopped in 18th place with just $1.98 million over the 3-day and $2.4 million including Monday (averaging only $1,203 for the four-day and $980 for the weekend). The $6 million production was originally expected to match its budget for the weekend, but the Fox release really never had any awareness to begin with.

And that's about it. Next weekend, the Fall season kicks off with the Tom Hanks biographical thriller Sully, Sony's When the Bough Breaks, animated film The Wild Life and horror pic The Disappointments Room. While one is likely to take the top spot, the others probably won't make much noise. The summer season is clearly over, and its expected to finish slightly ahead of last year. How will the rest of the year fare? We'll have to wait and see.