Tuesday, May 17, 2016

Weekend Box Office Report: "Civil War" Holds Top Spot, "Money Monster" Pulls in Decent Audience...

Overall business was, as expected, off 29% from this same weekend last year, which had the strong one-two punch of Pitch Perfect 2 ($69 million) and Mad Max: Fury Road ($45 million).


Official poster shows the Avengers team factions which led by Iron Man and Captain America, confronting each other by looking each other, with the film's slogan above them, and the film's title, credits, and release date below them.As expected, Marvel and Disney held the top spot as Captain America: Civil War continued lighting the box office on fire. The threequel in the Cap trilogy was off a sizable 60% in its second weekend to $72.6 million, for an undeniably huge $296 million gross in just 10 days. For second weekends in the MCU, that's in line with Avengers: Age of Ultron (which was down 59%) and Iron Man 3 (which was down 58%). Despite the strong reviews and word-of-mouth, Civil War seems to be as front-loaded as about any superhero movie so far. With not much competition next weekend, look for a much better hold before fellow superhero smash X-Men: Apocalypse storms in for Memorial Day Weekend. Civil War continued to be huge overseas, pulling in $84 million from just about all territories, including $150 million in China. It's earned $640 million overseas so far, for a $940 million worldwide pick-up in just 10 days. Civil War will become the first movie of 2016 to pass $1 billion globally by the end of this week. Yep, the Marvel brand is nowhere near tainted yet.


Disney once again had first and second place this weekend as The Jungle Book also kept bringing in the cash in its fifth weekend. The family blockbuster was off just 30% to $17.1 million, for a very strong $311.1 million gross in 30 days. Jungle also edged past $800 million worldwide this weekend, with Japan and Korea still to open.

Money Monster poster.pngMeanwhile, the only real wide release to play up against Disney's dynamic duo was the Jodie Foster thriller Money Monster. The George Clooney and Julia Roberts flick opened ahead of expectations in third place, with a decent $14.8 million, for a $4,764 per-venue average (from 3,104 locations). Sony expected this to open to around $10 million. For Clooney, this is a bit of an improvement over his last leading role in Hail, Ceasar!, while this is Roberts' biggest opening since Mirror Mirror in 2012. Opening at the Cannes Film Festival this past week, Monster earned mixed marks from critics (54% on Rotten Tomatoes), and a "B+" CinemaScore. With very little options for older adults in the coming weeks (and that audience tends to come out more over the long run), this could turn into a sleeper. The budget for this one was $27 million, and it got off to a decent start overseas also ($5 million from a few territories).






Opening in semi-wide release, horror flick The Darkness wound up in a distant fourth with $4.95 million, for a weak $2,821 per-venue average. That was in line with expectations, which weren't high considering awareness and marketing was very minor here. Distributor High Top Releasing probably won't be hurt here though, as the budget was only $4 million (reviews were atrocious at 8% on Rotten Tomatoes).

Julia Roberts, like Disney, has two movies in the Top 5 this weekend, as her supporting role takes fifth place this weekend in Garry Marshall's Mother's Day. Despite a major jump over the titular holiday weekend, the comedy fell down to earth this weekend as the poorly-reviewed flick was down 70% to $3.3 million. In 17 days, the ensemble flick has earned a fairly decent $28.8 million, on its way to a finish just under $40 million.

Hanging in there in its 11th(!) weekend is Disney's third movie in the Top 10, Zootopia, which was off a scant 12% to $2.8 million, for a huge $331.8 million gross in 77 days. Overseas, the animated flick is holding strong in Japan, and is at $970 million so far. The $1 billion mark could still fall. Next weekend will finally bring some animated competition however as The Angry Birds Movie arrives.

The Huntsman: Winter's War followed with its best hold yet, off 33% to $2.6 million, for a still disappointing $44.6 million gross in 24 days. Keanu was down 42% in its third frame to $1.9 million, for a still-soft $18.6 million gross in 17 days. Barbershop: The Next Cut was off 41% to $1.7 million, for a solid $51.3 million gross in one month. Rounding out the Top 10 in its sixth weekend is Melissa McCarthy's The Boss, which was off 37% to $1.2 million, for an OK $61.2 million gross in 42 days.

And that's it. Next weekend the summer season kicks into high gear as Sony's The Angry Birds Movie dukes it out with Universal's R-rated sequel Neighbors 2: Sorority Rising and Civil War for #1. Also opening is another movie that ended up on many people's Top 10 anticipated lists, crime thriller The Nice Guys. Its' sure to be a crowded weekend. Stay tuned.