Sunday, November 3, 2013

Weekend Box Office Report: "Enders Game" Tops Holiday Season Kick-Off with Modest Start, "Free Birds" Edged by "Last Vegas"...

Overall business was down 8% from last year when Wreck-it Ralph and Flight topped the start of the holiday movie season with a 1-2 punch of $49 million and $25 million....

Ender's Game poster.jpgAs what many expected, sci-fi YA adaptation Ender's Game topped the bx office at the start of the 2013 holiday movie season with $27 million.  That translates to a per-venue average of a decent $7,930.  That's about in line with expectations, and much higher than recent YA franchise wannabes such as Beautiful Creatures, The Mortal Instruments: City of Bones, and it was also higher than Warm Bodies at the beginning of this year.  It couldn't hold a candle to the first Twilight though (not to mention The Hunger Games).  Still, for a competitive month, this is a decent debut, though far from a great one.  Reviews were similarly decent, though unspectacular, and audiences gave it a "B+" CinemaScore.  Strong competition in the weeks ahead won't keep this in theaters past Thanksgiving.  Distributor Summit/Lionsgate was hoping for a $25 million debut, and they produced the star-studded flick for around $110 million.




After topping last week, Bad Grandpa surprisingly held on quite well for a movie in its' comedy franchise. The R-rated crass fest was off 38% to $20 million, for a strong $61.6 million gross in 10 days.  That's the lightest hold in the franchise's history, and if it keeps this up, its' likely Bad Grandpa will finish above $100 million.

Last Vegas Poster.jpgDebuting in third place with solid results was Last Vegas, which tallied $16.3 million, for a per-venue average of a decent $5,329. That was on the high-end of analysts' expectations, which had the film debuting in the low-to-mid-teens millions.  For all actors involved, its' a pretty average start.  It was in line with Robert De Niro's last flick The Family, its' a return to form for Kevin Kline, its' middling by Michael Douglas standards, and way down from Morgan Freeman's other films this year (including Olympus Has Fallen).  Distributor CBS Films made a wise move putting this here, as there's basically no other options for older audiences.  The budget was $28 million, and with little competition over the rest of the month, its likely Last Vegas plays well through the month.  CBS was hoping for a $14 million debut, and audiences awarded it an "A-" CinemaScore.





Free Birds poster.jpgBarely shoved down to fourth was the final new release, animated comedy Free Birds.  The original turkey and Thanksgiving-themed comedy opened to $15.8 million, for a per-venue average of a unspectacular $4,231.  That opening was at the low-end of expectations, and was the same as earlier this year's Escape from Planet Earth.  It also opened to roughly the same as 2010's Legend of the Guardians: The Owls of Ga'Hoole, half of what Puss in Boots opened with, and was a third of Wreck-it Ralph's opening weekend.  For a Thanksgiving movie, this isn't a particularly strong start, though it should hold well over the next few weeks in order to possibly make up the difference.  The budget was held to just $55 million, which should be reachable, if not add about $5-$10 million more by the time its' done.  Critics panned it, though audiences gave it an "A-" CinemaScore, and it doesn't face competition until Disney's Frozen debuts in four weeks.  Relativity Media, the distributor, was hoping for a $16-$19 million debut.


With its IMAX screens stolen by Ender's Game, Gravity did drop a bit from last weekend, off 36% to $12.8 million, for an incredible $218.9 million gross since its' debut one month ago.  The film is still well-positioned to close with $250 million by the time its' done.  Fellow adult drama Captain Phillips held well, off 28% to $8.4 million, for a strong $82.5 million gross in 24 days, and should find its' way to above $100 milllion.  Expanding to 410 locations, 12 Years a Slave added $4.8 million, a solid, but unspectacular sum for an expanding awards season favorite.  The film averaged $11,688 per venue and has earned $9 million in 17 days.

Despite the presence of turkeys, Cloudy with a Chance of Meatballs 2 somehow still thrived, and was off a light 34% to $4.2 million.  Since its' debut six weeks ago, the animated sequel has earned a solid $106.1 million, on its' way to around $115 million.  The Counselor plummeted 57% to $3.4 million, for a pale $13.4 million gross in 10 days.  Word-of-mouth just isn't good here, and its' likely the film will miss the $20 million mark.  Rounding out the Top 10, even with Halloween's passing, the Carrie remake somehow held itself better than last weekend, and was off 46% to $3.3 million, for a relatively mediocre $31.8 million gross in 17 days, with not much more to go.

Overseas, Thor: The Dark World opened overseas, and earned a powerful $109.4 million in its' first five days of release from 70% of the international marketplace.  According to Disney, the films' foreign openings were up, on average around 25% from the original Thor, which should signal a final worldwide gross of at least $550 million.  The Marvel sequel is pacing to open between $85 and $100 million next weekend in the U.S.  Gravity added $27.1 million from most major markets, and passed $400 million worldwide.  Turbo earned an additional $12.3 million from 21 markets, and is at $270 million worldwide so far.  Cloudy with a Chance of Meatballs 2 and Captain Phillips rounded out the Top 5 with $11.5 million and $10 million, respectively, for worldwide totals of $175 million and $130 million so far.