Sunday, September 8, 2013

Weekend Box Office Report: "Riddick" Kicks Off Fall Season with Decent Start....

In an overall solid start for the Fall season, overall business was up 25% from last year, which was a disastrous weekend led by the $9 million second weekend of The Possession.  Overall weekend revenues, however, were the weakest of the year thus far.

File:Riddick poster.jpgAs expected, Vin Diesel's franchise reboot Riddick got off to a solid, yet unspectacular start this weekend.  The R-rated action thriller earned $19 million, for a per-venue average of a decent $6,125 from 3,107 locations ($2.5 million came from IMAX locations).  Altogether, this falls just short of expectations, and it was around two-thirds of The Chronicles of Riddick's $24.3 million debut back nine years ago.  However, with a very light $38 million budget and early solid grosses overseas, this number is certainly nothing to scoff at.  Considering the fact that the post-Labor Day weekend is generally very slow, and that it came relatively close to recent similar movies such as Resident Evil: Retribution and Evil Dead, this is overall a very good start. Considering the small price tag, this movie will wind up in fine shape by the time its done.  Will it start a new franchise?  Maybe not.  But weirder things have happened.  Critical reception was mixed, while audiences gave the film a "B" CinemaScore.  Distributor Universal was expecting $20 million for the weekend.

After topping the box office for three (technically) consecutive frames, Lee Daniels' The Butler dropped to second, and eased 44% to $8.4 million.  Since its' debut 24 days ago, the historical drama has earned $91.4 million, and should close at around $120 million, a strong result for the early awards-season contender.

Expanding to just over 700 locations, Lionsgate's foreign comedy Instructions Not Included picked up fairly nicely this weekend after a huge Labor Day Weekend.  Up 4% to $8.1 million, the flick has earned a terrific $20.5 million in just 10 days.  Instructions is boasting an "A+" CinemaScore, which is helping its' word-of-mouth immensely.  Should it expand further, then it could very well earn close to $50 million by the time its' done.

We're The Millers remained strong, off 40% to $7.7 million, for a $123.6 million gross in one month of release.  Looks like the latest R-rated comedy hit will miss the $150 million milestone, but it should at least add another $15 million by the time its' done.  Although kids returned to school, Planes spent a fifth-consecutive weekend in the Top 5, off 47% to $4.1 million, for a $79.1 million gross in the same amount of time.  Disney's former direct-to-DVD release has two more weeks before Cloudy with a Chance of Meatballs 2 takes in family audiences, and could wind up approaching $90 million by the time its' done

The floor came out from underneath One Direction: This is Us this weekend, which plummeted 74% to $4 million, for a $23.9 million 10-day gross.  While solid, the 3D concert pic will likely lose many screens next weekend, and may only wind up narrowly hitting the $30 million mark.  Fellow Sony release Elysium was off 51% to $3.1 million, and has earned $85.1 million in one month of release, with over $200 million worldwide so far.  Percy Jackson: Sea of Monsters was up one spot to eighth place in its' fifth weekend, off 46% to $2.4 million, for a $59.8 million gross in over one month of release.

Woody Allen's Blue Jasmine had the best hold of the Top 10, though it was over-estimated.  The critically-adored independent release was off 41% to $2.35 million, for a $25.1 million gross in seven weeks of release.  Rounding out the Top 10 was The World's End, which plummeted 54% to $2.3 million, for a modest $21.8 million pick-up in 17 days.

Topping the foreign circuit for a third non-consecutive weekend, Elysium opened to strong numbers in China, and added $21.2 million altogether, with its' worldwide take passing $200 million with still some to go.  Expanding to five major markets, White House Down added $12.6 million, as its' worldwide tally finally managed to pass $150 million.  Planes expanded to 31 markets and added $11.3 million, with its' worldwide tally at over $120 million so far, on its' way to $200-$250 million.  We're The Millers added $9.9 million from 41 territories, for a strong $170 million worldwide so far.  The Conjuring rounded out the Top 5 with $8.5 million from 47 markets, with its' worldwide cume at a strong $260 million.