Also opening this weekend is threequel Diary of a Wimpy Kid: Dog Days, the third installment in the popular Diary of a Wimpy Kid movie series, and based on the third and fourth entries of the famous book series. The previous two films had solid numbers, the original Diary opened to $21 million on its' way to nearly $65 million, while Rodrick Rules opened to $25 million and the #1 spot last Spring, but was front-loaded, finishing just north of $50 million. Still though, at budgets of $25 million or less, these have been easy moneymakers for distributor 20th Century Fox. And with such a short time span between films, the fanbase is still very much interested. Promotion has been high and with Ice Age 4 dropping below $10 million this weekend, competition isn't too fierce. ParaNorman and The Odd Life of Timothy Green could steal some of its' audience in a couple of weeks, but with stronger weekday business, this should easily at least come close to its' predecessors. Negative critical reception won't be a factor. Opening in around 3,100 theaters, Diary of a Wimpy Kid 3 should debut to a solid $22 million, on its' way to around $55-$60 million.
Even though it will have competition to deal with, The Dark Knight Rises is starting to recover, and probably will hold on to the top spot for a third-straight weekend. Audiences are slowly returning to multiplexes, so a 50% drop to $31 million would give the film a huge $351 million in 17 days, but still lagging behind the pace of its' predecessor. Ice Age: Continental Drift will have to deal with Diary of a Wimpy Kid 3, but should still hold well as it will keep its' focus more on younger children. A 40% dip to $8 million would give it $131 million in 24 days. Rounding out the Top 5 will likely be The Watch, which will suffer from its' dismal audience and critical reception. A 55% crash to $6 million would give the ensemble R-rated comedy a disappointing $25 million in 10 days.
Here is the rest of the Top 10:
#6: Step Up Revolution ($5.5 million, -53%)
#7: Ted ($4.5 million, -39%)
#8: The Amazing Spider-Man ($4 million, -40%)
#9: Brave ($2.7 million, -36%)
#10: Magic Mike ($1.3 million, -50%)