Labor Day Weekend will be lucky to match last years' mediocre total....
The Help tops again, with $3.6 million, with just a 15% drop from last Friday. The hugely successful period drama is expected to finish the 4-Day weekend with $15.5 million...
Shark Night 3-D and Apollo 18 tied for second place with $2.8 million apiece, but they both failed miserably with audiences, with distressing C and D CinemaScore grades. The Debt, the other new release, was right on their heels with $2.6 million ($4.5 million since its' Wednesday start), and had a B grade from the website. Look for The Debt to eventually jump over Shark Night and Apollo to take second place with a four-day gross to reach around $11 million, while the other two may reach $9-$10 million.
Among holdovers, Colombiana dropped 45% to $2 million, for what looks to be a $9 million 4-day weekend, the pic has been holding well due to overall good audience reception. Rise of the Planet of the Apes followed with $1.8 million, and looks to reach a similar number in its' sixth full weekend. Family flicks Spy Kids: All The Time In The World and The Smurfs look to see slight upticks over the four-day weekend compared to last weekend, as they grossed around $1 million apiece, and with families out in force, the 4-day tallies are expected to reach $6.5 million and $5 million, based on recent films' trajectories. This will pull both films in a four-way tie for seventh with Don't Be Afraid of the Dark and Our Idiot Brother, which held modestly with $1.5 million and $1.4 million on Friday, but they only look to reach $6 million each for the four-day weekend.
Here is the projected Top 10 for the four-day weekend (updated):
#1: The Help ($15.4 million)
#2: The Debt ($11.3 million) ($13.2 million since Wednesday)
#3: Shark Night 3-D ($10.5 million)
#4: Apollo 18 ($9.8 million)
#5: Colombiana ($9.3 million)
#6: Rise of the Planet of the Apes ($8.9 million)
#7: Spy Kids: All The Time In The World ($6.5 million)
#8: Don't Be Afraid of the Dark ($5.9 million)
#9: Our Idiot Brother ($5.6 million)
#10: The Smurfs ($5.2 million)
