Looks like the box office will be down, again....
The Help takes first place, and drops just 24% to $5.8 million on its' second Friday. That is an excellent hold, considering its' "A+" CinemaScore grade. Look for the weekend total to approach $20 million.
Rise of the Planet of the Apes held very well in second, easing 43% to $4.6 million, and looks to finish its' third weekend with a very solid $15-$16 million.
Surprisingly out of all the new releases, Spy Kids: All The Time In The World was able to take charge. The potential reboot film earned an estimated $4 million and snagged third place, and trajectories point towards a $12-$13 million weekend (de-ja-vu Cats & Dogs: The Revenge of Kitty Galore). But, it will all depend on the Saturday bump-up...which I think will help guide it to a $14-$15 million weekend.
Conan The Barbarian followed with $3.7 million and fourth place, and yet again, very similar to Season of the Witch, and it will probably end the weekend with the same number ($11 million).
Fright Night fared even worse with just $3.1 million (including midnight showings), and will likely slide to sixth place for the weekend, as it looks like the weekend tally may only jump up to $7 million.
The other new release, romance drama One Day, is performing as expected with $1.9 million and ninth place, and looking to reach my predicted $6 million.
Among holdovers, The Smurfs held the best, easing 41% to $2.2 million, and what looks to be a $8 million fourth weekend.
Weekend Predictions (Updated):
#1: The Help ($19.8 million)
#2: Rise of the Planet of the Apes ($15.8 million)
#3: Spy Kids: All The Time In The World ($14.6 million)
#4: Conan The Barbarian ($10.8 million)
#5: The Smurfs ($8.2 million)
#6: Fright Night ($6.9 million)
#7: Final Destination 5 ($6.3 million)
#8: 30 Minutes or Less ($5.9 million)
#9: One Day ($5.7 million)
#10: Crazy, Stupid, Love. ($5.1 million)
