Wednesday, February 27, 2019

Weekend Box Office Predictions for March 1-3, 2019

As the Spring season begins to take shape, box office finally hopes to regain some lost luster after last weekend's good news. However, overall business looks to continue to trail behind last year, which had Black Panther earn a massive $66 million in its third frame.

Here is the projected Top 10:

#1: How to Train Your Dragon: The Hidden World ($30.5 million, -45%)

I'm not expecting a spectacular hold per se for the sequel, but as of right now, I think it will be enough to remain in first place for a second-straight weekend.


#2: A Madea Family Funeral ($24 million)

A fairly consistent (and review-proof) franchise, this one marks the final entry as Tyler Perry confirms that he's hanging up the wig. Normally, that would scream huge numbers. But overall marketing and buzz seem to be lacking a bit for something that normally would scream event title. I think a debut in the mid-20's millions would still be strong (these are low-budget films), with some room for upside.


#3: Alita: Battle Angel ($7.5 million, -39%)

Thankfully for Alita, competition is fairly minimal here this weekend. And those who are waiting for Captain Marvel will probably come out to see this ahead of that particular film.


#4: The LEGO Movie 2 ($6.5 million, -33%)

A lack of any real competition for the family crowd means this should have a decent hold. However, it probably won't save much face in what has been a very disappointing performance.


#5: Fighting with My Family ($5 million, -36%)

How this will hold right now is anyone's guess. Word of mouth is strong, but it's numbers seem unimpressive. I'm aiming for closer to the middle right now.


#6: Isn't It Romantic? ($4.5 million, -37%)

No new options for female audiences should give this comedy a better hold than last week.


#7: Greta ($4 million)

Focus Features is hoping that this indie thriller will make a splash. But with an R rating and not much marketing, its' chances seem very slim. Its' opening in 2,000 locations, I would expect a per-venue average around that same amount or a little less.


#8: What Men Want ($3 million, -42%)

A lack of additional comedy competition should help this remake out a bit this weekend.


#9 (tie): Green Book ($2.5 million, expanding)

Fresh off of its Best Picture win on Sunday, the historical drama should expand to decent enough numbers to get back into the list.


#9 (tie): Happy Death Day 2U ($2.5 million, -48%)

A lack of any additional horror competition should allow a solid hold under 50% for this underperforming sequel.