Sunday, December 2, 2018

Weekend Box Office Report: Animation Rules as "Ralph" and "Grinch" Lead Otherwise Predictably Slow Post-Thanksgiving Frame.

Overall business, in the meantime (thanks to a strong group of holdovers), was up a solid 9% from this same weekend last year, which featured the Top 6 remaining the same with Coco leading the way ($27.5 million).


Ralph Breaks the Internet (2018 film poster).pngKeeping the top spot, as expected, was the sequel Ralph Breaks the Internet. Disney Animation didn't hold on very well in its sophomore frame, however, dropping 54% to $25.8 million. Ralph has wrecked $119.3 million in 12 days. The drop is in line with 2013's Frozen (-53%) and 2010's Tangled (-56%), while a little heavier than Coco (-46%), Moana (-50%) and Enchanted (-52%). Post-holiday frames are usually harsh to family flicks, as kids are focused on finishing up school and adults on Christmas shopping. However, Ralph's 12-day total is essentially the same as Moana ($119.8 million) and ahead of Coco ($110.8 million). Next weekend features no competition, though the following weekend will be interesting as Sony Animation's Spider-Man: Into the Spider-Verse is tracking for strong numbers through the Christmas corridor. Overseas, Ralph continues to churn out solid numbers, with the worldwide total at over $200 million so far.




Animation ended up in second place also as The Grinch held on even better (though that's mostly because it's a Christmas movie). The Dr. Seuss adaptation was off a light 42% to $17.7 million, for a very strong $203.5 million pick-up in 24 days. That marks the second animated film of 2018 to pass the double century mark, after Incredibles 2. Next weekend should prove very fruitful as well as families get more into the Christmas spirit. The only thing that the Universal/Illumination flick isn't nailing so far is overseas, with only $65 million picked up so far. Thankfully, it had a budget that was less than half of Ralph ($75 million vs. $175 million).

Following its strong debut last week, Creed II was off an unsurprising 53% in its sophomore frame to $16.8 million. In comparison, the first Creed was off 49% in its second weekend and had earned $64.6 million through the same point. The sequel, in the meanwhile, is at a stronger $81.2 million pick-up in 12 days, and should wind up ahead of its' predecessors' $110 million final gross.

Sticking in fourth place, but falling fast, is Fantastic Beasts: The Crimes of Grindelwald. The fantasy sequel fell 62% to $11.2 million, for a $134.3 million pick-up in 17 days. In comparison, the first Fantastic Beasts fell 60% in its third weekend, and had earned $183 million through the same point. Thankfully, overseas numbers are more promising, with the worldwide gross at over $500 million in three weeks.

Bohemian Rhapsody held on solidly in its fifth weekend, off 42% to $8.1 million. The Freddie Mercury biopic has earned a very good $164.4 million in one month of release. While $200 million may be too long of a stretch, a $185 million final gross is still undoubtedly very strong. Perhaps even more surprising is that it has earned over $500 million worldwide too. Meanwhile, Instant Family also held on well. Mark Wahlberg's latest was off 42% in its fourth frame to $7.2 million, for a decent $45.9 million gross in 24 days. Look for this crowd-pleaser to continue leveling off slowly as we head further into the holiday season.

The weekend's lone new release ended up in seventh place. Horror flick The Possession of Hannah Grace earned a better-than-expected $6.5 million (mild $3,148 per-venue average). In comparison, analysts were projecting a debut in the $3-5 million range. There hasn't been any real true horror flicks since Halloween, so some fans probably came out of curiosity. Overall reception was negative, as the CinemaScore was a weak "C-". Hannah Grace only carried a $9.5 million budget for distributor Sony/Screen Gems, so it could end up being mildly profitable if it holds on (it did earn another $4 million overseas).

The rotten entry of Thanksgiving, Robin Hood, didn't save any face. The PG-13 action flick was off 49% to $4.7 million, for a weak $21.7 million gross in 12 days. With a weak $50 million worldwide pick-up on a $100 million budget, this will likely spill red ink for distributor Lionsgate. Meanwhile, Widows was off 47% to $4.4 million in its third frame. The potential Oscar contender hasn't been holding like an awards play, with a disappointing $33.1 million gross in 17 days (against a $42 million budget). Its' possible last hope will be the Golden Globe nominations coming on Thursday.

Meanwhile, holding like a true awards season player, Green Book was off just 29% in its second nationwide frame to $3.9 million. The historical drama has earned $14 million in 17 days, and will hope to make a wider expansion if it picks up Golden Globe nominations on Thursday.

And that's about it. Next weekend, once again, lacks any real new nationwide releases. The Top 10 may remain the exact same. The only possible exception is a re-release of Schindler's List, which Universal is putting into around 1,000 locations for its 25th anniversary. But, studios are sitting out until the following weekend, when the Christmas stretch really begins. With no real exciting news at the box office this week, I will also be skipping this coming week for a predictions post. Hope all has a great week! :)