Thursday, July 12, 2018

Weekend Box Office Predictions for July 13-15, 2018.

Overall business looks to slow down a little bit. As of now, it looks like its' going to be close with last year, which had the $56 million debut of War for the Planet of the Apes. Here's the predicted Top 10:


#1: Ant-Man and the Wasp ($36.5 million, -52%)

It's going to be close. But with both new films not really sparking on social media, I'm predicting a narrow sophomore win for the Marvel sequel. As usual, expect a second weekend decline a little above 50%.


#2: Hotel Transylvania 3: Summer Vacation ($35 million)

To be honest, I'm not sure how many people wanted a third Hotel Transylvania. But, here we are. The second movie was the rare sequel to improve on its' predecessors' gross (winding up near $170 million stateside and close to $500 million worldwide). But those two opened in the Fall season. This one's opening in the summer with much more competition (including Incredibles 2 which will still be pulling in business). Early reviews are surprisingly better than the first two films (70% on Rotten Tomatoes), which may help it possibly propel to #1. But for now, I'm going to expect this one to take a dip from its predecessors (with possible ground to make up with strong weekdays).


#3: Skyscraper ($33 million)

Dwayne "The Rock" Johnson's latest is earning OK reviews (62% on Rotten Tomatoes so far), but it hasn't been pulling in the strong social media buzz that it needs to be a breakout hit. Blame a competitive marketplace for keeping some mainstream audiences at bay as well. It is important to note that Johnson's films do have the tendency to over-perform (Rampage for example), and this could be another example of that. But, it's tough to tell at this time.


#4: Jurassic World: Fallen Kingdom ($15.5 million, -46%)

With Skyscraper being a Universal release, there is a possibility the studio may try to put both together in double-features, and have some spillover business carry over here. That may be enough for Fallen Kingdom to hold a little bit better than previous weeks, even if Skyscraper should technically count as competition.


#5: Incredibles 2 ($15 million, -47%)

With added competition from Hotel Transylvania 3, the superhero sequel probably won't have a very strong hold this weekend. But, it still has quite a bit to go before its finished.


#6: The First Purge ($8.5 million, -51%)

As usual for horror flicks, The First Purge will probably lose about half its business from last weekend. However, a "B-" CinemaScore is better-than-average for its genre, which could point to this prediction being a little bit pessimistic.


#7 (tie): Uncle Drew ($4 million, -39%)

After a major decline last weekend, look for the basketball comedy to level off a bit better this weekend.


#7 (tie): Sicario: Day of the Soldado ($4 million, -47%)

The action sequel will likely continue to drop in the face of added competition.


#9: Ocean's 8 ($3.5 million, -31%)

A lack of any added competition for females will point to another strong hold for the Warner Bros. crime dramedy.


#10 (tie): Won't You Be My Neighbor? ($2 million, -20%)

The Fred Rogers documentary will likely have the strongest hold of the list due to either expanding into more theaters or remaining steady in terms of theater count.


#10 (tie): Tag ($2 million, -33%)

This one should hold better than last weekend due to a lack of any added R-rated comedy competition.