Tuesday, November 21, 2017

Thanksgiving Weekend Box Office Predictions

Here is the projected Top 10 for the five-day Thanksgiving holiday:



















#1: Coco ($50 million 3-day, $68 million 5-day)

Disney and Pixar are trying out the Thanksgiving holiday again after the misfire that was The Good Dinosaur ($50 million 5-day opening, $125 million finish). Thankfully, Coco is earning more rave critical notice (94% on Rotten Tomatoes) and stronger buzz than that movie is. Now, I don't think it can challenge Moana ($85 million 5-day start) or current record holder Frozen ($93 million 5-day), but it should be able to at least come close to matching Tangled ($68 million 5-day), followed by a strong run over the holidays. It also helps that the movie is preceded by a 20-minute holiday special: Olaf's Frozen Adventure, which will entice even more interest among kids.


#2: Justice League ($42 million 3-day [-56%], $58 million 5-day).

Right now, the jury is out on how Justice League will hold following its mediocre debut last weekend. I would not expect a hold similar to Wonder Woman or last year's Fantastic Beasts, but it should at least be better than Batman v. Superman.


#3: Wonder ($20 million 3-day [-27%], $26.5 million 5-day)

With strong word of mouth and early awards season prospects, Wonder seems like the next Blind Side. A four-quadrant crowd-pleaser that should be able to play well in the face of more competition from families such as Coco.


#4: Thor: Ragnarok ($15 million 3-day [-31%], $20 million 5-day)

Following a hard fall last weekend from added competition (cough Justice League cough cough), Thor: Ragnarok should successfully hold itself together over Thanksgiving weekend before beginning to really slow down following the extended frame.


#5: Daddy's Home 2 ($10.5 million 3-day [-27%], $14.5 million 5-day)

Family movies usually jump up slightly from the previous weekend over the 5-day stretch. Daddy's Home 2 should be able to jump back up from last weekend's heavy drop to a solid Thanksgiving frame.

#6: Murder on the Orient Express ($9.5 million 3-day [-31%], $12.5 million 5-day)

With the older audience coming out slowly during this weekend, the Agatha Christine remake should be able to nearly repeat last weekend over the 5-day stretch.


#7: The Star ($6 million 3-day [-39%], $8.5 million 5-day)

With the direct animation competition from Coco, its' looking likely the Nativity film will have the strongest drop of the list. However, it still will pull in a respectable number over the 5-day stretch, then hold probably the best of the bunch over the post-Thanksgiving frame.


#8: Roman J. Israel, Esq. ($5.5 million 3-day, $7 million 5-day)

Denzel Washington's legal drama finally expands nationwide, as it hopes to get some awards season buzz. However, reviews are mixed (56% on Rotten Tomatoes) and overall buzz is muted. A 1,500 theater location count will also limit overall business.


#9: A Bad Moms Christmas ($5 million 3-day [-29%], $6.5 million 5-day)

The Christmas comedy should be able to continue leveling down at a modest rate, especially with no real added competition for older women.


#10: Lady Bird ($4.5 million 3-day [expanding], $6 million 5-day)

Expanding to further theaters, Lady Bird should continue to take advantage of its Oscar buzz over the holiday weekend. It could even do stronger business if the expansion is stronger than expected.