Sunday, April 17, 2016

Weekend Box Office Report: "Jungle Book" Pulls in Huge Numbers at #1, "Barbershop" Solid at #2.

Overall business rocketed ahead of this same weekend last year by 45% when Furious 7 remained on top against Paul Blart: Mall Cop 2 ($23 million) and Unfriended ($16 million).


Official artwork poster of the filmDisney once again earned itself another major blockbuster as The Jungle Book blew past all expectations, pulling in a massive $103.6 million, for a huge $25,712 per-venue average from 4,028 locations. For the month of April, Jungle only trails last year's Furious 7 ($147 million) in terms of opening weekends. As for Disney's live-action remakes, it came within shouting distance of Alice in Wonderland ($116 million), while handily outpacing Maleficent ($69 million) and Cinderella ($67 million). What gave this movie an extra boost was thanks to surprise critical acclaim (95% on Rotten Tomatoes). But, Disney really tried to push the visual boundaries on this film for an experience to be seen in 3D and IMAX, and it paid off immensely (43% of business was in the third dimension), even though the release date seemed somewhat odd. Audiences loved the film, giving it an "A". I saw the movie yesterday, and will have a review up in the next few days. As for holding power in the U.S., there won't be any major PG-rated competition for a month (Captain America: Civil War will steal older kids though on May 6).

Jungle also had a massive start overseas, pulling in $50 million in China and $136 million overall from overseas markets. After opening to $29 million last weekend from a handful of territories (including India), The Jungle Book has already amassed $291 million worldwide in just two weeks. With strong word-of-mouth and Japan still to open, there is a chance Disney will be looking at back-to-back $1 billion+ grossers, and its not even summer yet! The budget was $175 million.

BarbershopTheNextCutposter.jpg
Despite the strong opening of The Jungle Book, there were other films opening this weekend, and at least one wasn't affected by it. Comedy Barbershop: The Next Cut got off to a strong start of its own this weekend, with $20.2 million in second place. The long-awaited threequel averaged $7,595 per-venue and wound in line with expectations (though some pushed for $30 million). This installment surprisingly earned fantastic reviews (91% on Rotten Tomatoes), and an "A-" CinemaScore, which helped boost it higher. Even though ticket prices have changed since the days of its predecessors, The Next Cut wound up in the same vicinity as the first movie ($20.2 million) and the second ($24 million). With strong word-of-mouth, there's a chance this could hold well in the coming weeks. Though it could also prove to be somewhat front-loaded with its fanbase. Distributor Warner Bros. produced the film for a small $20 million.





Last week's topper, The Boss, had negative word-of-mouth catch up with it, as Melissa McCarthy's latest had a dramatic fall from grace. Down 57% from last weekend, the R-rated comedy earned another $10.2 million, for an OK $40.4 million gross in 10 days. At its current rate, Boss won't be able to catch any of McCarthy's previous hits, such as Tammy ($80 million) or Spy ($110 million). At least she has the Ghostbusters remake coming up this summer.

Just about all holdovers took a tumble from the added new competition, as IMAX screens were taken away from Batman v. Superman: Dawn of Justice. The superhero mash-up was down another 61% in its fourth weekend to $9.1 million, for an OK $311.3 million gross in 24 days. There's a chance this won't make twice its opening weekend ($335 million), which would make for one of the most front-loaded performances ever for a movie. Overseas, the DCCU starter continues to fall fast, with $825 million worldwide so far with not much more to go. $900 million might now be a stretch.

Fellow Disney movie Zootopia lost some attention to The Jungle Book, but it held the best out of all the holdovers thanks to drive-in double features. The animated blockbuster was off 43% to $8.2 million, in the process passing the $300 million milestone stateside (becoming only the 10th animated movie in history to do so, its at $307.5 million in 49 days). Worldwide, it's closing in on $900 million with Japan (its last foreign market) opening next weekend.


Criminal 2016 poster.jpgMeanwhile, the final new release wasn't able to bring in much of an audience. Kevin Costner's Criminal only managed $5.9 million ($2,180 per-venue average) in sixth place. This one just never seemed to draw much appeal for many (even with the new Wonder Woman [Gal Gadot] in the film). With negative reviews (25% on Rotten Tomatoes) and a "C+" CinemaScore, this will likely fade fast. Distributor Lionsgate likely knew this wasn't going to do well and dumped it on this weekend (they produced it for $32 million).











My Big Fat Greek Wedding 2 was down 50% in the face of another PG-13 comedy (Barbershop) and earned $3.3 million, for a still very solid $52.1 million pick-up in 24 days. Miracles from Heaven collapsed, falling 60% to $1.9 million, for a still very good $56.9 million gross in one month of release with not much more to go. God's Not Dead 2 met a similar fate this weekend, down 60% to $1.7 million, for a somewhat disappointing $17 million pick-up in 17 days. The sequel will still be very profitable for Pure Flix, which only cost them $2 million to make.

Rounding out the Top 10 once again was Eye in the Sky, which was down 46% to $1.6 million, for a very decent $13.1 million gross since its limited start six weeks ago. One of Alan Rickman's final films will likely fall short of $20 million stateside.

And that's it. Next weekend brings another big-budget fantasy as prequel The Huntsman: Winter's War is tracking for a modest debut, with The Jungle Book almost guaranteed to remain on top. Stay tuned.