Monday, August 17, 2015

Weekend Box Office Report: "Straight Outta Compton" Opens Huge at #1, "Mission Impossible" Outguns "Man from U.N.C.L.E.".

Overall business was off just a scant 1% from this same weekend last year (it could change by tomorrow evening), when Teenage Mutant Ninja Turtles and Guardians of the Galaxy remained in the top two spots ahead of Lets' be Cops, The Expendables 3 and The Giver.


Straight Outta Compton poster.jpgDistributor Universal's fantabulous year continues, as Straight Outta Compton rode its strong buzz to a fantastic $56 million opening weekend. The rap/R&B biopic averaged a huge $20,348 from 2,757 locations (its very rare for a movie opening in under 3,000 locations to manage an opening this high). That's ahead of expectations, which had pegged a start in the $35-40 million range based on studio projections. But, this movie had put up impressive tracking numbers a few months before its' release, especially with its trailers. And despite its R rating (in fact, this is in the Top 10 biggest openers to date for the R rating), it pulled in a strong mature audience. Universal, thanks to this, has passed the $2 billion mark domestically for the year in record time, and has its sights set on Warner Bros. 2009 record of $2.1 billion for the most earned ever by a studio in any year. The movie was somewhat front-loaded over the weekend, but it earned strong reviews (88% on Rotten Tomatoes) and an "A" CinemaScore. Look for this one to hold the top spot next weekend, and possibly the weekend after as overall business begins to slow.



The positive word-of-mouth is starting to kick in for Mission - Impossible: Rogue Nation. The Tom Cruise hit was off a solid 40% in its third weekend to $17 million, for a very solid $138.1 million pick-up in 17 days. With little to no competition for the rest of the summer, Rogue Nation is likely to stabilize more in the coming weeks. Overseas, the hit is already at $375 million worldwide and counting with China still yet to open.

The Man from U.N.C.L.E. poster.jpgMeanwhile, methinks Warner Bros. multi-movie strategy for this summer may not have been a great idea. Despite a strong marketing effort and generally solid reviews (65% on Rotten Tomatoes), Guy Ritchie's The Man from U.N.C.L.E. failed to break out, pulling in only $13.5 million in third place, for a mild $3,720 per-venue average from 3,638 locations. The spy thriller is actually based off of a classic 1960's TV series. However, any fanbase that show had didn't show up in noticeable numbers this weekend. The CinemaScore for U.N.C.L.E. was a "B", which doesn't bode well for word-of-mouth. However, little competition for its older audience could allow it to have decent holds down the line. Distributor Warner Bros. projected a mid-teens millions start, and the budget was $75 million.








Following its absolutely terrible start last week, Fantastic Four's mixed-to-negative word-of-mouth took its toll, and the superhero flick plummeted 69% to $8 million. In just 10 days, Fantastic Four has only earned $42 million, not even close to the previous Fantastic Four movies' opening weekends ($56 million and $58 million, respectively). Overseas, the film continues to struggle, with the worldwide total at just over $100 million so far, with Asia still yet to release.

Having a much better hold was The Gift, which was off 45% from its solid opening to $6.5 million. For a flick of its genre (horror or thriller), this is actually a very good hold. In 10 days, Joel Edgerton's directorial debut has earned a decent $23.6 million. The strong amount of action competition isn't hurting Ant-Man, which continues to stabilize later in its run. The Marvel Cinematic Universe's Phase 2 conclusion was off just 30% in its fifth weekend to $5.5 million, for a solid $157.6 million pick-up. It has earned $350 million worldwide so far with China and Japan yet to open.

Surprisingly also not being hurt by the competition is the Vacation remake, which was off 41% in its third weekend to $5.3 million. Ed Helms' R-rated taste on the Chevy Chase franchise has picked up an OK $46.9 million in 19 days, and is on track for a finish above $60 million. Minions had its strongest hold yet, off 30% to $5.2 million, for a very strong $313 million pick-up in six weeks of release. Meanwhile, the animated spin-off has been absolutely huge overseas, with the worldwide total at $950 million, with the $1 billion mark likely to fall with China still to open.

Expanding to nearly 500 more theaters, Ricki and the Flash had a solid hold, off just 31% to $4.6 million, for a meh $14.7 million pick-up in 10 days. Look for a final gross around $25 million for Meryl Streep's latest. Rounding out the Top 10 in its fifth weekend is Trainwreck (the third Universal title in the Top 10), which was off 38% to $3.8 million, and a strong $97.9 million gross in one month of release. Amy Schumer's comedy will pass $100 million by next weekend.

Drops for other movies outside the Top 10 list include Pixels ($3.4 million, -37%, $64.5 million in 24 days), Shaun the Sheep Movie ($2.85 million, -29%, $11.1 million in 12 days), Southpaw ($2.8 million, -48%, $45.7 million in 24 days), Inside Out ($2 million, -25%, $339.4 million in nine weeks), Jurassic World ($1.2 million in 10th weekend, off 38%, $637.9 million pick-up in 70 days).

And that's it. Next weekend brings Sinister 2, Hitman: Agent 47 and American Ultra to the box office party. How will they all fare? We shall see.