Also opening this weekend is action sequel Machete Kills from Spy Kids and Sin City's director Robert Rodriguez. Arriving three years after the original Machete was only a minor success at $25 million stateside, it quickly became a fan favorite among Rodriguez's fanbase. But this pattern looks way too much like earlier this year's Kick-*** 2, which had a predecessor that performed only modestly, but would have a strong following, on its' way to getting a sequel that opened and finished well below its' predecessor. Competition is also way too strong. I think a fourth place start of $7 million is likely here, on its' way to just over $15 million here.
Gravity should hold itself together thanks to strong word-of-mouth. Look for a repeat in first with a 45% dip to $30 million, for a $107 million 10-day gross. Cloudy with a Chance of Meatballs should hold well with no additional competition for families, and should drop around 30% to around $15 million, for a $79 million 17-day pick-up.
Here is the rest of the Top 10:
#5: Prisoners ($3.5 million, -39%)
#6: Runner, Runner ($3 million, -62%)
#7: Rush ($2.5 million, -45%)
#8: Romeo and Juliet ($2.3 million)
#9: Don Jon ($2 million, -53%)
Baggage Claim ($2 million, -51%)