Sunday, June 16, 2013

Weekend Box Office Report: "Man of Steel" Soars To Record-Breaking Heights...

Overall box office powered 50% ahead of last year which had Rock of Ages and That's My Boy bombing, while Madagascar 3 stayed on top...

Superman, bearing his traditional red and blue costume, is shown flying towards the viewer, with the city Metropolis below. The film's title, production credits, rating and release date is written underneath.It was another weekend to be a superhero as a major big-budget crusader flick topped the box office with blockbuster numbers.  Zach Snyder and Christopher Nolan's Superman reboot, Man of Steel, came in a bit higher than expected with a spectacular $116.6 million over the three-day weekend, for a huge per-venue average of $27,720 (from around 11,400 screens at 4,207 locations and 41% of sales coming from 3D showings).  Including Wal-Mart's exclusive $12 million Thursday evening sales, the 3 and a quarter day gross is at a massive $128.7 million.  Being the 10th movie of 2013 to pass the century mark and having the second-biggest opening weekend of the year so far is already a given, but considering expectations were from $90-$100 million, its' quite impressive this outwitted those expectations.  Man of Steel edged out Toy Story 3's $110.3 million debut from three years ago to take the June opening weekend record (though, with three years of inflation and added 3D screens, that movie had higher attendance).  With a strong marketing effort, incredible buzz, and the starpower attached both in the cast and crew, this seemed like a must-see for audiences.  As a result, the CinemaScore was a very solid "A-" which will benefit word-of-mouth.  Critical reception was mixed, however, but that won't matter.  Distributor Warner Bros., who has had a mostly rocky year so far, finally got that big hit with Man of Steel, and they were forecasting a $80 million debut.  The budget was between $175 and $225 million, with most sources favoring the latter.


Overseas, Man of Steel opened to a huge $73.3 million from 24 markets, for an early worldwide tally above $200 million.  With an additional 26 markets on the horizon next weekend, the final worldwide gross for the Superman reboot could go as high as an unbelievable $900 million.

This-is-the-End-Film-Poster.jpgThe other new release, ensemble comedy This is the End, fared well in the face of the red-caped crusader.  The film opened to $20.7 million over the three-day period, for a $33 million gross since its' debut on Wednesday.  For the weekend, the per-venue average was a fairly solid $6,710.  The film obviously outperformed The Internship from last weekend, but the five-day gross was behind Pineapple Express through the same point (which had picked up $41 million through the same point).  However, given the films' budget was just $32 million, it will easily be a success for distributor Columbia Pictures, which scored a disappointment a couple of weeks ago with After Earth.  Analysts were hoping for a five-day debut above $30 million, and the film did exceed that mark.  Comparing recent R-rated comedies, This is the End pales in comparison to The Hangover, Identity Thief and fell short of Bridesmaids.  However, strong critical reception and a "B+" CinemaScore could help it play well in the weeks ahead.  But, as of now, especially with The Heat coming out in two weeks, $100 million does not look reachable.






With the strong amount of competition, most holdovers flinched.  Now You See Me had one of the lighter holds of the bunch, off 42% to $11 million, for a strong $80.7 million gross in 17 days.  It looks like the magician crime caper will be able to reach the $100 million mark before its' done.  Fast and Furious 6 was off 51% to $9.6 million, for a franchise-best $219.7 million in 24 days.  The film also has surpassed its' predecessor overseas.  Last week's topper, The Purge, fell all the way to fifth place and plummeted 76% to $8.3 million, in line with The Devil Inside, indicating word-of-mouth must be pretty bad (or audiences already came out to see it).  Though with $52 million in 10 days, Purge is already a huge financial success, as its' budget was just $3 million.

The Internship had direct competition right at its' door, and plummeted 59% to $7.1 million, for just a $31.1 million gross in 10 days.  Looks like Vince Vaughn and Owen Wilson will be fired at around $45 million.  Another Fox release, Epic, had older kids flock to Man of Steel, and was down 47% to $6.3 million, for a more successful $95.7 million gross in 24 days.  The animated flick continues to underperform overseas, and will drop in the face of Monsters University next weekend.  But its still a lock to finish with over $100 million stateside.  Star Trek into Darkness fell a lighter 45% to $6.25 million, and continues to lag behind its' predecessor with a $211.1 million one-month total.  The final domestic gross will likely be at around $235 million. 

After Earth took a harsh plunge, down 62% to $4.05 million, and a 17-day gross of a pitiful $54.5 million with not much more to go.  Iron Man 3 rounded out the Top 10 in its seventh weekend, and apparently wasn't all that bothered by Superman (though to be fair, the film probably played as a back-end in double-feature shows with Man of Steel).  The blockbuster threequel was down 49% to $3 million, for a strong $399.7 million gross in 42 days, and will pass $400 million tomorrow.

Overseas, Man of Steel easily topped with $73.3 million from 24 markets.  After Earth added $24 million from most territories, for an early overseas gross of $90 million and a $150 million worldwide tally so far.  Fast and Furious 6 earned an additional $20 million this weekend, and has passed Fast Five with $415 million overseas and $640 million worldwide.  The Hangover - Part III tallied $17.5 million from 56 markets, pushing its' worldwide tally past $300 million.  Star Trek into Darkness rounded out the Top 5 with another $17 million from 90% of the foreign marketplace, pushing its' worldwide tally past $400 million, already ahead of the original Star Trek's $385 million final worldwide gross with still a few big markets to open.