Saturday, July 14, 2012

Friday Box Office Report: "Ice Age 4" Gets Off To Good Start....

Overall box office will still be far from last-year's record-breaking frame though...

Ice Age: Continental Drift took the top spot, as expected, with an estimated $16.5 million on Friday.  That was in line with Dawn of the Dinosaurs $17.2 million opening Friday, which would lead to a $41.7 million weekend (but that was after a mid-week opening, so its' demand was burned off).  In terms of recent animated openings, it was short of Despicable Me and Madagascar 3's $20 million opening Fridays.  Depsite mixed-to-negative critical reception, the film did earn a promising "A-" CinemaScore.  With a kiddie bump certain to happen today, Ice Age is certain to at least match my $48 million prediction.

The Amazing Spider-Man was down 51% from last Friday to an estimated $10.3 million, which is actually a pretty good hold for a superhero movie.  Expect around $33 million for its' sophomore frame.  Ted was down only 31% from last Friday to an estimated $6.9 million, in what should be a $21 million third weekend.  Rounding out the Top 5 were Magic Mike and Brave, with estimates of $3.4 million and $3.3 million, but expect Pixar's latest to take fourth place for the weekend with close to $12 million, while the stripper film should get around $9.5 million for the weekend.

Weekend estimates coming tomorrow afternoon...