Wednesday, May 2, 2012

April 2012 Review

April didn't quite live up to the first three months of the year, due to the new releases not being quite as potent...April 2012 grossed a total of $720.5 million, down 9% from the record-setting April 2011, and down 4% from April 2010.

The highest-grossing movie of April 2012 was a holdover from March, The Hunger Games.  After earning $230 million in its' first eight days, the sci-fi blockbuster earned $139.4 million during its' second month.  With $369.4 million in six weeks, the movie is tracking ahead of Harry Potter and the Deathly Hallows - Part II through the same point.

Second place for the month and first place among all releases from April was two-week #1 Think Like A Man, which earned a strong $61.7 million in 11 days, and tracking way ahead of expectations.  The film is expected to reach $100 million by the time it leaves theaters.

Titanic's 3D re-release slotted in third for the month and second among all releases from April with $56.4 million in its' first 26 days.  Among recent 3D re-releases, that's up from Beauty and the Beast and Star Wars: Episode I - The Phantom Menace but down from The Lion King.  The re-release will likely finish at $60 million, slightly disappointing, but still bringing the blockbusters' lifetime gross to $660 million domestic and $2.4 billion worldwide.

Ranking second among March holdovers and fourth place for April was Wrath of the Titans, which earned $55.7 million (30 out of its' 32 days played so far were in April).  The film has earned $81 million so far, just over half of its' predecessor.

Rounding out the Top 5 for the month (third among all releases) was American Reunion, who picked up $53.7 million in its' first 24 days.  That's modest for an R-rated comedy, but its' only just over half of the original American Pie movies.  It will struggle to reach $60 million domestic.

Rounding out the Top 5 on April releases were The Lucky One ($40.1 million) and The Three Stooges ($37.1 million), while Mirror Mirror ($45.6 million), 21 Jump Street ($43.3 million), and The Lorax ($21.3 million) rounded out the Top 5 for March holdovers.

Overall box office for 2012 is still doing just fine though.  Currently at $3.3 billion, that's up roughly 15% from 2011, but down roughly 3% from 2010.  Universal currently leads all studios with $505 million (from hits The Lorax, The Vow and Safe House), while Disney currently is in last place among all studios with $206 million (its' only releases so far are Beauty and the Beast's 3D re-releases and the bomb John Carter).