Friday, February 24, 2012

Weekly Box Office Report for February 17-23, 2012

After being in second place last weekend, Denzel Washington and Ryan Reynolds' action thriller Safe House jumped into the top spot and held very well for its' genre, easing 40% week-to-week to $32.4 million, and boosting its' tally to a solid $86.7 million in 14 days.  Even though there's more competition this weekend, the film is still set to pass the $100 million mark within the next few days.

Even though it dropped to second, The Vow still held its' own with a 50% week-to-week drop to $31.1 million, for a stronger 14-day tally of $93 million.  The romance drama is expected to pass the $100 million mark this weekend, but its' holding chances aren't very good due to competition from Wanderlust.

Family sequel Journey 2: The Mysterious Island held onto the third spot with just a 9% week-to-week decrease to $30.1 million, for a solid 14-day total of $63.3 million.  With no competition, the film is largely expected to hold well this weekend.

Ghost Rider: Spirit of Vengeance crashed and burned, with just $29 million on its' first seven days, or less than half of its' predecessor's $63 million first week and much lower than expectations.  With a discouraging "C+" CinemaScore grade, the film will most likely drop hard this weekend.

This Means War rounded out the Top 5 with $23.5 million in its' first seven days (and $25.1 million since its' Valentine's Day sneak previews).  The romance action comedy has been performing at the high-end of expectations, and with good audience reception so far ("A-" CinemaScore grade), the film should be in for a better-than-average hold this frame, unless if Wanderlust affects it this weekend.

Star Wars: Episode I - The Phantom Menace (3D) ($11.4 million, -56%), Chronicle ($10.8 million, -31%), The Secret World of Arrietty ($10.2 million seven-day start), The Woman in Black ($9.1 million, -32%), and The Grey ($4.5 million, -37%) round out the Top 10.