Thursday, February 23, 2012

Weekend Box Office Predictions for February 24-26, 2012

The last weekend of February usually is weak, but based on my predictions, box office will be up for the eighth weekend in a row...

Here is the projected Top 10:



#1: Good Deeds

Tyler Perry is back, as the writer, director, and actor (might as well say multi-tasker) returns to theaters for the first time in 10 months with this drama (as the lead actor, director and co-producer of this project).  While his biggest hits have been cross-dressing as his popular character Madea, he has also scored outside of that, with 2010's For Colored Girls and Why Did I Get Married Too?, which all opened between $20 and $30 million respectively.  But those opened in November and May, while this one is opening in February, which is a first for a Perry film.  However, regardless of disadvantages and different release dates, Perry's fanbase will see him in just about anything...

Weekend Prediction: $18 million
Estimated Final Gross: $40 million


#2: Journey 2: The Mysterious Island

Okay, you might think I'm crazy about predicting this to be in second two weeks in a row, but this film is running very similarly to last year's Gnomeo and Juliet.  And a similar hold to that film would give it second place this weekend...

Weekend Prediction: $14.5 million (-27%)
Estimated 17-Day Total: $78 million




#3: Act of Valor

Starring real-life active U.S. Navy SEALS, Act of Valor hopes to serve as counter-programming to the huge amount of action films that have dominated multiplexes ever since Christmas.  Ever since the beginning of the year, this war-action flick has been tracking softly, but it has seen some signs of resurgence after getting a couple of Super Bowl spots.  Still though, its' release has been somewhat controversial, as critics have slapped it with negative reviews so far, and there is no starpower, whatsoever.  Distributor Relativity Media has been doing its' best to make sure awareness is high, but they have only seen 2 out of their first seven films turn a profit (Limitless and Immortals).  But, because of the latest resurgence in tracking, it should open to modest numbers...

Weekend Prediction: $13.5 million
Estimated Final Gross: $35-$40 million


#4: Safe House

Last week's topper will drop a bit harder with more competition, but, its' still going to become Denzel Washington's 4th $100+ million grosser domestically, and could even become his biggest hit yet as it is expected to jump ahead of American Gangster this weekend...

Weekend Prediction: $13 million (-44%)
Estimated 17-Day Gross: $100.5 million


#5: The Vow

With the Valentine's Day holiday over, it would make sense that this film did drop harder this weekend, but, date audiences have still kept going for it, so this could still keep being a strong factor this weekend...its' also expected to be the years' first $100+ million domestic grosser...

Weekend Prediction: $12 million (-48%)
Estimated 17-Day Gross: $104 million


#6: Wanderlust

Paul Rudd and Jennifer Aniston reunite for this Judd Apatow co-produced comedy.  Both stars have had their successes, but its' mainly Aniston that's the main factor here, as Rudd saw a low-grosser last year with Our Idiot Brother ($25 million).  The one thing that might help this get to at least acceptable numbers is that there really hasn't been any romance comedies on the market (with the exception of the action comedy pic This Means War), but distributor Universal Pictures hasn't quite given this a big promotional push...

Weekend Prediction: $10.5 million
Estimated Final Gross: $30 million


#7: This Means War

Opening to decent results, the action romance comedy will face competition from Wanderlust, but a "A-" CinemaScore grade should keep its' drop well under 50% this frame...

Weekend Prediction: $10 million (-43%)
Estimated 10-Day Gross: $34 million


#8: Ghost Rider: Spirit of Vengeance

Superhero films drop hard on their second weekend alone, but a discouraging "C+" CinemaScore grade will make this fade from the Top 10 fast...

Weekend Prediction: $8.5 million (-62%)
Estimated 10-Day Gross: $39 million




#9: Gone

Amanda Seyfried is also back with this crime thriller.  Distributor Summit Entertainment is hoping that the presence of Seyfried, and no other starpower will make it a hit.  And while Seyfried is a box office draw, as Letters to Juliet and Dear John were box office successes, her most recent films, Red Riding Hood and co-starring with Justin Timberlake in In Time, all opened in the low-teens millions, but would both finish short of $40 million stateside.  This one looks a bit different compared to what she's done recently, and there hasn't been really any high anticipation.  Perhaps a similar comparison would be last month's Man on a Ledge, which opened to $8 million, a number that Gone will probably fall short of.

Weekend Prediction: $7 million
Estimated Final Gross: $15-$20 million


#10: The Secret World of Arrietty

No additional competition for families and an encouraging "A-" CinemaScore grade should keep it in the Top 10 for one more week...

Weekend Prediction: $4.5 million (-30%)
Estimated 10-Day Gross: $14 million


Possible change:  While there's more competition for its' audience, there's still a possibility that Chronicle could chart as high as ninth place, sending Arrietty or possibly Gone below the Top 10...