Saturday, January 21, 2012

Friday Box Office Report: "Underworld 4" Strong, "Red Tails" Overperforms, "Extremely Loud" and "Haywire" Only Get Respectable Numbers...

Box office is still looking to surge from last year....

Underworld: Awakening got off to a strong start on Friday, earning an estimated $9.5 million.  The horror fourquel improved from Rise of the Lycans' $8 million Friday, and earned a solid "A-" CinemaScore grade from audiences.  Based on recent trajectories, the film is headed for a $25 million weekend, in line with the first two films.

Surprisingly overperforming in second place, George Lucas war epic Red Tails benefited from high buzz and earned an estimated $6 million on Friday.  Audiences gave it a "A" CinemaScore grade, and that should help it at least approach the $20 million mark for the weekend.

Contraband held its' own in third, with around $3.5 million on Friday (down 57%), and is heading for a $12 million weekend.

Rounding out the Top 5 are the other new releases, Extremely Loud and Incredibly Close and Haywire, which got off to slow starts with estimates of $3.1 million and $2.9 million.  Both are headed for $8-$9 million debuts, and the latter got a discouraging "D+" CinemaScore grade despite positive critical reception.

Weekend studio estimates coming tomorrow afternoon...