Box office is looking to be up from the end of last year...all films saw upticks from last weekend...
Mission: Impossible - Ghost Protocol is holding onto the lead, with a 12% bump to an estimated $10.7 million over its' second weekend. The film became the 28th film to cross the $100 million mark domestically yesterday and based on recent trajectories, the film will likely be headed for a $32 million three-day, and because Monday is a holiday as well, it should see a 4-day frame of around $42 million.
Sherlock Holmes: A Game of Shadows also saw a solid Friday, up 8% to an estimated $7.6 million, and the film became the 27th film to cross the $100 million mark domestically on Wednesday. Looking at recent trajectories, a $23 million 3-day and $32 million 4-day are currently looking like solid targets.
Continuing as the top choice for families, Alvin & The Chipmunks: Chipwrecked enjoyed a solid 22% bump to an estimated $7.1 million. At this moment, a $21 million 3-day and $27 million 4-day are expected which should be enough to catapult it past the $100 million mark domestically.
The only dark thriller in theaters, The Girl with the Dragon Tattoo saw a 13% bump in fourth place to an estimated $5.3 million, and is likely headed for a $14 million 3-day and $19 million 4-day. The biggest headline was how well We Bought A Zoo held up, jumping up a spot to fifth place and up a massive 49% to an estimated $4.9 million, and is benefiting from solid word of mouth. This should help it leap-frog into the fourth spot with a $15 million 3-day and $20 million 4-day.
Steven Spielberg's two holiday flicks followed in sixth and seventh. Following its' impressive debut on Christmas Day, War Horse is looking more front-loaded, as it earned an estimated $4.7 million on its' first official Friday. Right now, it looks more like a $14 million 3-day and $18 million 4-day. Meanwhile, The Adventures of Tintin saw a nice family bump, up 21% to an estimated $4.4 million, and is expecting a $13 million 3-day along with a $17 million 4-day.
With the holiday upon us, New Year's Eve saw a signifigant jump as well. Advancing 40% to an estimated $2.3 million, the film will also see the strongest Friday-to-Sunday multiplier, which could result in a $7 million 3-day, but a $9 million 4-day as grosses will start going downward after the holiday. The other film seeing its' first official weekend, The Darkest Hour, performed more like Skyline with just an estimated $1.6 million, in what likely will be just a $4 million 3-day and $5.5 million 4-day.
Tied for the tenth spot are The Descendants and The Muppets with estimates of $1.1 million each, but we should easily expect Jim Henson's characters to jump ahead over the weekend with over $3 million in 3 days and $4.5 million in four.
Here is the projected Top 10:
#1: Mission Impossible: Ghost Protocol ($31.6 million 3-day, $42 million 4-day)
#2: Sherlock Holmes: A Game of Shadows ($23 million 3-day, $31.7 million 4-day)
#3: Alvin & The Chipmunks: Chipwrecked ($20.7 million 3-day, $27.2 million 4-day)
#4: We Bought A Zoo ($14.6 million 3-day, $19.8 million 4-day)
#5: The Girl With The Dragon Tattoo ($14.2 million 3-day, $18.8 million 4-day)
#6: War Horse ($13.7 million 3-day, $18 million 4-day)
#7: The Adventures of Tintin ($13.1 million 3-day, $17.2 million 4-day)
#8: New Year's Eve ($6.8 million 3-day, $8.7 million 4-day)
#9: The Darkest Hour ($3.9 million 3-day, $5.6 million 4-day)
#10: The Muppets ($3.3 million 3-day, $4.6 million 4-day)
Happy New Year 2012!!!
